BMIL researchers Dr. Albert Mubako and Dr. Jeffrey Ray recently released a book on this important topic that includes practical and effective business knowledge. Inspired by digital entrepreneurship, readers develop an understanding of what digital business strategy is, how it works, and how it can enhance your business and the industry in which it operates. The fundamentals of strategy in the era of disruption and how this technology will revolutionize transactions and business networks are addressed. Discover the important difference between a digital strategy and a digital business strategy (DBS), and why a DBS makes it an ideal solution for streamlining organizational models and ecosystems. A DBS model framework is presented that plays an instrumental role in developing successful traction in the age of digital business.
Read More by downloading this book off amazon.com at: Mubako, A. T., and Ray, J. S. (2020), The Definitive Guide to a Digital Business Strategy, Institute for Digital Business Strategy, Cape Town, South Africa.